Taí um jeito diferente (e eficiente) de fazer comunicação com os direitos dos animais.
Propagandas impactantes são boas e podem abrir os olhos com uma facilidade gigante, mas nada melhor do que a simplicidade. E a questão da propaganda é muito simples: cães são amigos. Não importa se é um Chihuahua ou um Akita ou vira-latas (the naughty one). Se você estiver na melhor, eles estarão lá. E se estiver na pior, nem é preciso falar. Mas a UIPA não lida com cenas lindas da Lassie correndo atrás do seu dono por montes verdes. Lida sim com uma ilustração foda e não necessariamente bonita, que varia com diferentes personagens em situações idiotas em que tudo dá errado no nosso dia-a-dia. E que, quem diria, se a gente deixar... os melhores amigos estarão lá custe o que custar.
Confira o texto:
"Regina was a bilingual secretary in a HUGE company and had to deal with very important people. She was HAPPY.
She had completely forgotten how ugly she was when her boss hired an incompetent and mean supermodel to manage all the office. Regina hated her. So she went out to look for a mutt dog and found the uglier dog ever. The plan was to give it to the enemy so she could catch some disease! Thing is Regina herself fell in love with the dog. You know, they were both so ugly and so clever that she felt safe with him. Well, she quit her job. And SUPERMODEL (the dog) is still with her. And so it was.
So this is the story Regina tells everybody. Truth is she went to this place & simply found the perfect dog. You think the story is not that spicy, hu? Make up yours! Adopt a naughty pet!!!"
Fonte: Ads of the world
Confira o texto:
"Regina was a bilingual secretary in a HUGE company and had to deal with very important people. She was HAPPY.
She had completely forgotten how ugly she was when her boss hired an incompetent and mean supermodel to manage all the office. Regina hated her. So she went out to look for a mutt dog and found the uglier dog ever. The plan was to give it to the enemy so she could catch some disease! Thing is Regina herself fell in love with the dog. You know, they were both so ugly and so clever that she felt safe with him. Well, she quit her job. And SUPERMODEL (the dog) is still with her. And so it was.
So this is the story Regina tells everybody. Truth is she went to this place & simply found the perfect dog. You think the story is not that spicy, hu? Make up yours! Adopt a naughty pet!!!"
Fonte: Ads of the world
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